The Name, Image and Likeness Era is here.
For the first time, student-athletes are permitted to profit through NIL endorsement deals. The NCAA is permitting college athletes in states without NIL legislation to engage in NIL deals, too.
Which student-athletes are taking advantage of early NIL deals? Sporting News takes a closer look:
RELATED: Expert expects seismic, but gradual, change in NCAA with NIL
Graham Mertz, Wisconsin
Mertz, a quarterback at Wisconsin, released a video on Twitter that revealed his own personalized logo. Mertz can use that trademark to sell his own line of clothing. Mertz, a redshirt sophomore, passed for nine TDs and five interceptions last season.
Jordan Bohannon, Iowa
The Iowa guard also revealed his own clothing line and trademark, and he will make an appearance at a fireworks store today and sign autographs for customers who spend more than $10. Bohannon averaged 10.6 points per game for the Hawkeyes last season.
D’Eriq King, Miami
The Miami Herald reports D’Eriq King agreed to a pair of endorsement deals with College Hunks Hauling Junk & Moving and Murphy Auto Group that will total around $20,000. King also unveiled a website where you can buy signed memorabilia.
Sports Illustrated reported King is also signing a deal with The Wharf, a swanky open-air event venue on the Miami river, on Thursday at 4 p.m. before making a paid appearance at a club later that night.
King started at quarterback for Miami last season and is rehabbing a torn ACL suffered in the Cheez-It Bowl against Oklahoma State.
McKenzie Milton, Florida State
ESPN reports King and Milton have partnered to form a new NIL platform named Dreamfield. Milton will be the first student-athlete with a NFT (non-fungible token) on the market.
McKenzie Milton and D’Eriq King have not only signed on as co-founders of a new NIL platform named Dreamfield. Milton will be the first active collegiate athlete with an NFT, dropping next week. King will have his own later in the month. Story here: https://t.co/VF0rmHPkRh
— Andrea Adelson (@aadelsonESPN) July 1, 2021
Milton suffered a gruesome leg injury as the quarterback of UCF in 2018. He transferred to Florida State and is favored to start this season.
Hayley and Hanna Cavinder, Fresno State
Fresno State women’s basketball players Hayley and Hanna Cavinder announced a partnership with Boost Mobile.
Haley averaged 19.8 points per game last season and was the Mountain West Conference Player of the Year. Hanna averaged 17.0 ppg.
Bo Nix, Auburn
Auburn quarterback Bo Nix announced a partnership with Milo’s Tea Company. Milo’s is based in Bessemer, Ala.
Nix becomes the first sponsored SEC quarterback. The junior has 28 TDs and 13 interceptions the last two seasons with the Tigers.
Will Ulmer, Marshall
Ulmer is a senior tackle for the Thundering Herd, but he is pursuing another opportunity brought on by NIL. Ulmer, an aspiring musician, will be allowed to play music in venues and be compensated for it.
Now that the NCAA will allow it, I will be playing live shows this year as Will Ulmer!! I am open to all venues and business opportunities!! DM if interested, let’s make some music🎶 pic.twitter.com/iniLdoz2ye
— Will Ulmer 𓅓 (@UlmerWill) July 1, 2021
The 6-5, 315-pound tackle will also be one of the key pieces for Marshall’s offensive line.
Dontaie Allen, Kentucky
Allen is the first Kentucky men’s basketball player to make a NIL deal. He teamed with The Player’s Trunk for a merchandise deal on July 1.
Allen averaged 5.4 ppg. as a role player for the Wildcats in 2020-21.
Spencer Rattler, Oklahoma
Rattler, who is SN’s top quarterback heading into 2021, unveiled a personal trademark on Thursday. Rattler is among the Heisman Trophy favorites heading into the season. This is significant because it is one of college football’s biggest stars diving into the NIL space.
Rattler also said he will donate a portion of his earning to help “undeserved people and undeserved communities.”
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