• Contact Us
  • Privacy Policy
Sunday, February 28, 2021
WorldGots.com
  • Home
  • World News
  • Politics
  • Business
  • Technology
  • Sports
  • Health
  • Entertainment
    • Lifestyle
  • Worldgots Ads
No Result
View All Result
  • Home
  • World News
  • Politics
  • Business
  • Technology
  • Sports
  • Health
  • Entertainment
    • Lifestyle
  • Worldgots Ads
No Result
View All Result
WorldGots.com
No Result
View All Result
Home Business

Why Big Tech sat out the Super Bowl

February 8, 2021
in Business
3 min read
Why Big Tech sat out the Super Bowl
0
SHARES
3
VIEWS
ShareShareShareShareShareShare

This is the web version of Data Sheet, a daily newsletter on the business of tech. Sign up to get it delivered free to your inbox. 

Sometimes the Super Bowl is an action-packed battle. Sometimes, like last night, it’s pretty much a snoozer, with one team dominating the other. But there’s always the commercials for entertainment. It’s maybe the one time of year I’m not hitting the Tivo fast-forward button during every ad break.

In recent years, the rise of Big Tech has led to a bevy of memorable multimillion dollar spots in the big game.

Two years ago, Microsoft had a heart-rending ad showing disabled children using its adaptive Xbox controller and Google also had me near tears with its ad showing the power of its realtime translation app. Amazon had a funny one about the products that didn’t make the cut that year, too.

Last year, Amazon featured Ellen DeGeneres and Portia de Rossi in a pre-Alexa world, Microsoft took us behind the scenes with ground-breaking female NFL coach Katie Sowers, and Google again jerked the most tears with a spot about a man using its service to remember his wife Loretta. Facebook also debuted its first-ever Super Bowl ad, with Sylvester Stallone and Chris Rock highlighting the diverse offerings of Facebook Groups.

This year? 🦗🦗

Google, Microsoft, and Facebook sat out. Apple was, as usual, also absent. And Amazon’s very attractive ad with Michael B. Jordan, released ahead of the game, didn’t run until late in the fourth quarter when the game was nearly over and half the audience had probably gone to bed.

Now, there could be several explanations for the absences this year. For one, many big brands including Budweiser, Coke, and Pepsi decided that the midst of an ongoing pandemic was not the time to invest in an expensive ad (though some related brands did). And maybe we’ll hear more directly from some of the tech companies if they’re asked.

But it’s also likely yet another sign that Big Tech has gone from beloved to bedeviled.

After multiple antitrust lawsuits, investigations by Congress, and a shift in public focus to bad behaviors, it was probably hard to justify running feel-good commercials that would likely be seen as cynical attempts to change the conversation. A Fortune and SurveyMonkey poll last month found 64% of Americans worried about Big Tech’s antitrust violations and 48% supporting the breakup of at least one of the companies. The problems of Big Tech in 2021 are too big and too serious to laugh (or cry) off with even the most compelling of Super Bowl ads.

On the other hand, a tech company with perhaps the worst recent publicity run—Robinhood—still ran its ad with the tag line, “We are all investors.” Investors in MEMESTONKS, I guess.

Still, that left plenty of room for smaller tech companies to crack us up. In a Gen X-meets-Gen Z piece, Uber Eats paired Wayne’s World duo Mike Myers and Dana Carvey with pop star Cardi B. Logitech had Lil Nas X saluting “the makers, the ground breakers, the creators.” And there was also the cute spot for Intuit’s TurboTax that emphasized the weird and wacky variety of tax rules in different states (do they really tax flatulence from cows in some states? What does that even mean?). And what about all those lil tech companies that squeezed in? Mercari, Fiverr, Vroom, and Dexcom ran spots. Does Oatly count as a tech company? Food tech? Will all of these companies last through next year’s Super Bowl? (2020 advertiser Quibi didn’t make it to this year’s game.)

Far from tech, there were plenty of funny and moving spots from other brands. One of my favorites was Toyota’s commercial telling the story of Paralympic swimmer Jessica Long. It was extremely moving, though nothing much to do with cars.

Ducking out of this prominent spot is one way for Big Tech to deal with its current troubles. Now the question is, will they be back for Super Bowl 2022?

Aaron Pressman
@ampressman
aaron.pressman@fortune.com


Credit: Source link

ADVERTISEMENT
Previous Post

Chiefs’ Tyrann Mathieu deletes tweet after accusing Buccaneers’ Tom Brady of saying ‘something I won’t repeat’

Next Post

What We Know About The UK’s First 100,000 Covid Victims

Related Posts

The Fortune 500 has a new Black CEO
Business

The Fortune 500 has a new Black CEO

February 26, 2021
“What’s a pandemic?” Asks Airbnb’s earnings
Business

“What’s a pandemic?” Asks Airbnb’s earnings

February 26, 2021
How to sell a cat GIF for half a million dollars
Business

How to sell a cat GIF for half a million dollars

February 26, 2021
TIAA CEO Thasunda Brown Duckett to be Fortune 500’s third-ever Black female CEO
Business

TIAA CEO Thasunda Brown Duckett to be Fortune 500’s third-ever Black female CEO

February 26, 2021
Load More
Next Post
What We Know About The UK’s First 100,000 Covid Victims

What We Know About The UK's First 100,000 Covid Victims

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Trending
  • Comments
  • Latest
Cory Monteith Allegedly Had To Comfort An Actress After Lea Michele Called Her ‘Ugly’!

Cory Monteith Allegedly Had To Comfort An Actress After Lea Michele Called Her ‘Ugly’!

June 5, 2020
Will Smith & Margot Robbie Cheating Rumors Resurface After Jada Pinkett Smith Affair Admission!

Will Smith & Margot Robbie Cheating Rumors Resurface After Jada Pinkett Smith Affair Admission!

July 11, 2020
Why Everyone Is Flipping Out Over THAT Tom Cruise TikTok Video!

Why Everyone Is Flipping Out Over THAT Tom Cruise TikTok Video!

February 26, 2021
Conservatives Show Loyalty To Trump At CPAC

Conservatives Show Loyalty To Trump At CPAC

February 26, 2021
Trump Will Run Again In Part To Fleece The ‘Rubes,’ Predicts Anthony Scaramucci

Trump Will Run Again In Part To Fleece The ‘Rubes,’ Predicts Anthony Scaramucci

February 27, 2021
Myatt Snider scores first Xfinity win as fate KOs Noah Gragson again

Myatt Snider scores first Xfinity win as fate KOs Noah Gragson again

February 27, 2021
The Bachelor Announces Chris Harrison’s ‘After The Final Rose’ Replacement, And It Is…

The Bachelor Announces Chris Harrison’s ‘After The Final Rose’ Replacement, And It Is…

February 27, 2021
Canelo Alvarez vs. Avni Yildirim live fight updates, results, highlights from 2021 boxing card

Canelo Alvarez vs. Avni Yildirim live fight updates, results, highlights from 2021 boxing card

February 27, 2021

Recent News

Trump Will Run Again In Part To Fleece The ‘Rubes,’ Predicts Anthony Scaramucci

Trump Will Run Again In Part To Fleece The ‘Rubes,’ Predicts Anthony Scaramucci

February 27, 2021
Myatt Snider scores first Xfinity win as fate KOs Noah Gragson again

Myatt Snider scores first Xfinity win as fate KOs Noah Gragson again

February 27, 2021
The Bachelor Announces Chris Harrison’s ‘After The Final Rose’ Replacement, And It Is…

The Bachelor Announces Chris Harrison’s ‘After The Final Rose’ Replacement, And It Is…

February 27, 2021
Canelo Alvarez vs. Avni Yildirim live fight updates, results, highlights from 2021 boxing card

Canelo Alvarez vs. Avni Yildirim live fight updates, results, highlights from 2021 boxing card

February 27, 2021
WorldGots.com

This is an online news portal that aims to share latest trendy news around US News, World News, Business, Tech, Sports, Entertainment & Lifestyle. Feel free to get in touch with us!

Recent News

Trump Will Run Again In Part To Fleece The ‘Rubes,’ Predicts Anthony Scaramucci

Trump Will Run Again In Part To Fleece The ‘Rubes,’ Predicts Anthony Scaramucci

February 27, 2021
Myatt Snider scores first Xfinity win as fate KOs Noah Gragson again

Myatt Snider scores first Xfinity win as fate KOs Noah Gragson again

February 27, 2021

Subscribe Now

Loading
  • Contact Us
  • Privacy Policy

© 2020 worldgots.com - All rights reserved!

No Result
View All Result
  • Home
  • World News
  • Politics
  • Business
  • Technology
  • Sports
  • Health
  • Entertainment
    • Lifestyle
  • Worldgots Ads
  • en English
    ar Arabicen Englishfr Frenches Spanish

© 2020 worldgots.com - All rights reserved!

en English
ar Arabicen Englishfr Frenches Spanish